Wrapping Up Year-End Fundraising Success - raisin Online Fundraising

Email is still the number one channel for supporter engagement. Almost a year ago to the day, Google and Yahoo announced sweeping changes that have drastically affected email delivery and open rates.

Join Robert Brandl, email marketing expert and the founder of EmailTooltester, a website dedicated to helping businesses find the best email marketing software, as we cover practical tips and strategies for growing newsletters, boosting lead generation, and most importantly, getting emails delivered.

With more sophisticated spam filters, a positive sender reputation, authentication protocols, and creating engaging, relevant content that encourages recipient interaction are even more important than ever.

How do SPF, DKIM, and DMARC work together to verify sender legitimacy, protect against email spoofing, and improve overall deliverability? We'll tell you.

Tap into Robert's extensive research on best practices, tools and future trends to grow your email list and reach even more supporters.

Wrapping Up Year-End Fundraising

Put a bow on your year-end online fundraising success with tips to report on and celebrate the metrics that moved your supporters this giving season.

What you'll learn

Spam filters and how to avoid them

Email authentication and compliance

Future trends in email deliverability

Speakers

Robert Brandl

Tim Brandl (no relation)

Strengthening the human connection that makes giving possible.