Live Session

Wrapping Up Year-End Fundraising

Put a bow on your year-end online fundraising success with tips to report on and celebrate the metrics that moved your supporters this giving season.

Clock icon Rescheduled to January 23, 2025 - 1:00 PM ET

Can't make it live? The session will be recorded.

What you'll learn

Email is still the number one channel for supporter engagement. Almost a year ago to the day, Google and Yahoo announced sweeping changes that have drastically affected email delivery and open rates.

Join Robert Brandl, email marketing expert and the founder of EmailTooltester, a website dedicated to helping businesses find the best email marketing software, as we cover practical tips and strategies for growing newsletters, boosting lead generation, and most importantly, getting emails delivered. 

With more sophisticated spam filters, a positive sender reputation, authentication protocols, and creating engaging, relevant content that encourages recipient interaction are even more important than ever.

How do SPF, DKIM, and DMARC work together to verify sender legitimacy, protect against email spoofing, and improve overall deliverability? We'll tell you.

Tap into Robert's extensive research on best practices, tools and future trends to grow your email list and reach even more supporters.

Businessman with bicycle running away from away from collapsing stack of messages and spam

Speakers

Robert Brandl, Email Tooltester
Robert Brandl
Co-Founder & CEO, Email Tooltester
Tim Brandl, raisin
Tim Brandl (no relation)
Product Marketing, raisin

What you'll learn

After a well-deserved winter break, join us to wrap up your year-end and unwrap your campaign data and results. You'll start the new year equipped with both the tools to create engaging reports that resonate with stakeholders and a concrete plan for tracking and celebrating your impact throughout the year.

After a whirlwind giving season, we'll step back to  share campaign highlights and benchmarks, and review how to set strategic benchmarks for future growth.

Dive into essential fundraising metrics including donor retention rates, average gift size trends, and new recurring revenue. Learn which numbers tell the most compelling story of your campaign's impact.

Get hands-on experience with reporting tools that make analysis easier. Leave with a customizable template for tracking and celebrating your metrics throughout the year.

Image of girl excitedly opening a present

Strengthening the human connection that makes giving possible.

Let's talk